Food Blog Income Report – 2nd Quarter 2024

Let’s take a look at the numbers for 2nd quarter 2024! I’ll share my income, expenses, traffic, and what I’m currently up to. I like to share my income reports to give you a behind-the-scenes look at what it takes to run Midwest Foodie as a flexible career that brings in a multi-six-figure income!

 

If you’re new here, start with my previous income reports to see how I built this site from the ground up in 2017!

Let’s look at the stats for April, May, and June of 2024!

Monthly RPM/RPS

	Apr	May	Jun
RPM (sessions)	$58.98	$56.40	$55.45
RPM (pageviews)	$48.12	$45.77	$45.60

Taxes

Please note that this “profit” does not consider the taxes I will pay. For example, my 2nd quarter estimated taxes were almost $24k in June! It’s easy to look at these numbers and think the profits from blogging are great (which they are!) but it’s also important to remember that taxes come along and take about 20-30%.

Expenses Breakdown

• ConvertKit: As I mentioned in my last income report, I’ve stopped culling my email list which means my CK payments have increased again. I’m gaining about 1.2k new followers each week so at this point, it feels worth the extra money for me! My open rate has dipped to 25% as of late. It was around 35-40% towards the beginning of the year. Because of this, I may activate my re-engagement sequence and cull my list in 2025.
• RankIQ: I tried out RankIQ for another month to check out the report that shows you which posts you should be updating. I found it helpful but ultimately I decided it wasn’t worth the monthly cost and cancelled.

What I’ve Been Up To

• Vacation. We just spent 3 magical weeks in Italy! We started in Rome and then went to Florence, Venice, Bari, and Amalfi. While away, I responded to a few emails and approved comments on the blog but otherwise, I was able to fully unplug and enjoy vacation! I am very thankful for a career that allows me to do that.
• Content. I’ve been publishing 1-2 new recipes per week (with the exception of our time in Italy). It feels good to be back to a somewhat normal publishing schedule.
• Updating. My goal for this year was to update one old post per week in addition to the 1-2 new posts each week. So far, I think I’ve updated maybe 3. Woops! So, I’m recommitting to updating old content and finishing out the remainder of the year strong!

My Pinterest E-Book

If you’re looking for the tried and true strategy that has gotten me where I am today, be sure to check out my Pinterest e-book!

• This e-book will help you develop a quick, easy, and simple Pinterest strategy to drive consistent traffic to your site in JUST 20 MINUTES A WEEK!
• This e-book is ideal for those who prefer to work at their own pace. This is not a Pinterest course. It’s not going to take you days or weeks to work through.
• It’s loaded with screenshots and images to help clarify the concepts that you’re learning and is geared toward those who already have a basic understanding of Pinterest, Tailwind, and Canva.

As always, thank you for reading! None of this would be possible without you 🙂 And don’t forget to check out my previous income reports for more behind-the-scenes info!

More Income Reports