I share my income reports to give you a behind-the-scenes look at what it takes to run Midwest Foodie as a full-time job that supports a family of three! It also gives me a chance to share with you what I'm working on and the new things I'm trying.
But before we dive in, I just want to give a huge thank you to all of you. Without my readers, this blog would not be what it is today and I am SO thankful for each and every one of you. Whether you're a new reader or you've been along for the ride since 2017, I am so happy that you're here and I appreciate you! Now let's get to the details!
If you're new here, be sure to start at the beginning with my first income report to see how this blog got started!
Let’s take a look at the stats for October, November, and December of 2021! These traffic totals do not include web story traffic.
4th Quarter Income Total: $72,229
Total Expenses $3,833
Monthly Recurring Expenses $1,901
Other Expenses $1,932
- Our October donation ($250) went to Equitable Giving Circle. Here's a description of their mission from their site: "Our aim is to empower BIPOC (Black, Indigenous, and People of Color) communities in Portland by leveraging economic deposits from communities of privilege to empower BIPOC communities and begin to move towards economic equity. Shifting economic power will create ripples of real change."
- Our November donation ($250) went to Buy from a Black Woman. Here's a description of their mission from their site: "Since 2016, Buy From A Black Woman has empowered, educated, and inspired Black Women business owners and the people who support them. A registered tax-exempt nonprofit 501(c)(3) organization, Buy from a Black Woman ensures that Black Women have the tools and resources that will allow them to be successful. Through educational programs, an online directory, and funding, Buy from a Black Woman continues to grow as a trusted resource that helps Black Women in business."
- Our December donation ($250) went to Girl Trek. Here's a description of their mission from their site: "GirlTrek, the largest public health nonprofit for African-American women and girls in the United States. With 1 million members, GirlTrek encourages women to use walking as a practical first step to inspire healthy living, families, and communities. As women organize walking teams, they mobilize community members to support monthly advocacy efforts and lead a civil rights-inspired health movement."
Please note this “profit” does not take into account the taxes I will have to pay on it. It’s easy to look at these numbers and think the profits from blogging are great (which they are!) but it’s also important to remember that there are a lot of monthly expenses that go into blogging, and then taxes come along and take about 25%-30% of anything you have leftover!
My tax burden should be slightly lower this year as I'm filing as an s-corp but taxes still take up a big chunk of cash!!
- I found a new content writer! Woohoo! After interviewing several writers, I've found one that really gets my writing style and does a great job! Writing blog posts is the thing that takes me the longest and the thing I enjoy the least so I love being able to outsource that task.
- I've hired a VA to work exclusively on getting sponsored content for Midwest Foodie! I'm hoping that 2022 brings more sponsored content and I'm looking forward to sharing some of my favorite brands with you!
- My partner is going to be taking over social media management and web story creation! My partner was laid off at the beginning of the pandemic and quickly became a stay at home parent, taking over as full time caregiver and home school teacher as well - basically the glue that holds our family together. So I am excited to let him flex his creative muscle and work on the blog in a different capacity other than being my official taste tester 😉
New Year, New Midwest Foodie?
Not so much. It's a new year, but things around here will pretty much be the same!
- As always, I'm still working on creating boundaries and finding a better work/life balance. Which I say as I sit on my couch at 9:30pm writing this post... I have definitely made some good steps towards working less and enjoying life more though. I'm getting better at taking the day off to go hiking and watch reality TV without feeling guilty about it!
- I have been feeling called towards niching down and focusing on vegetarian and vegan dishes only for the last year or so and I'm considering leaning into that as we enter the new year. Although I've already got my content tested and shot through first quarter, which includes a delicious mix of vegetarian dishes and meat dishes, but after that you might be seeing more plant-based recipes on my site!
- As usual, I like to spend first quarter reviewing all my posts and updating old content. AdThrive has made it even easier this year with their Content Optimization tool and I am looooving it! I'm not sure why the beginning of the year always feel like the best time to update old content but it feels great to get those oldies but goodies freshened up.
- Not much to update here! I'm still plugging away with the strategy outlined in my e-book. I'm still not doing idea pins and I'm kind of just on autopilot as far as Pinterest is concerned.
- It still feels like Pinterest is in flux and figuring out their new direction. There's always lots of talk in the food blogger FB groups about the latest tips and tricks, but for me, the best tried and true strategy is the same that I outline in my book. I see some Pinterest "gurus" out there saying "what you were doing 2 years ago isn't going to work now" but the proof is in the pudding for me! I am doing the same thing I've been doing and I'm still getting a moderate amount of consistent traffic from Pinterest and I'm really happy with where things are at.
- Many folks discuss their declines in Pinterest traffic in those FB groups but it's important to remember that a decline in Pinterest traffic this year was inevitable. In 2020, the entire world was holed up in their houses cooking for their families. And in 2021, thanks to science and the people who believe in it, we started to get a small taste of the outside world again. It's not surprising that folks aren't clamoring to spend an evening cooking over a hot stove - I certainly am not either!
If you're looking for the tried and true strategy that has gotten me where I am today, be sure to check out my Pinterest e-book! More details below!
My Pinterest E-Book
- This e-book will help you develop a quick, easy, and simple Pinterest strategy that will drive consistent traffic to your site in JUST 20 MINUTES A WEEK!
- This e-book is ideal for those who prefer to work at their own pace. This is not a Pinterest course. It's not going to take you days or weeks to work through.
- It's loaded with screenshots and images to help clarify the concepts that you're learning and is geared towards those who already have a basic understanding of Pinterest, Tailwind, and Canva.
As always, thank you for reading! None of this would be possible without you 🙂 And don't forget to check out my previous income reports for more behind-the-scenes info!